Linh Huynh has almost 20 years of international sales, strategic marketing consultancy and business development and service innovation in Asia Pacific and creates many business connections, projects between Europe and Asia Regions. Linh Huynh’s passion is to promote sustainable trade in Southeast Asia and pursue career in service innovation and design to enhance customer experiences for different sectors: airlines, healthcare, ICT, higher education, trade promotion and exhibition industries. During her career, she has supported more than 1000 SMEs to develop internationalization plans and validate their market entry strategies to overseas markets. She presents as the speaker/trainer/facilitator in marketing and innovation management which require high professional expertise and social competence paired with charismatic, flexibility humor.