What becomes possible when companies connected to WTC businesses can access a trusted community anywhere? This interactive session will introduce the WTCA Business Club Playbook and three flexible models for building locally relevant communities.

Moderated by Aubrey Ball, Membership Programs Coordinator, WTCA, the discussion will feature Business Club Ambassadors: Goodness Albi, Programs and Trade Missions Executive,  WTC Abuja; Vivek George, Assistant General Manager, WTC Bengaluru; Karen Moore, Network Growth Manager, WTC Denver; Sophia Lewis, Manager, International Investment and Trade, WTC Houston; Laurie Grzechnik, Executive Director, WTC Lille Hauts-de-France;  Jose Magro, Vice President, WTC Lisbon. Drawing on their experiences and practical guidance, participants will identify their easiest starting point and explore how Business Clubs can create a consistent pathway to introductions, trade support and opportunities across the global WTCA network.