North America is emerging as one of the world's most strategically important economic regions. Driven by nearshoring, changing global supply chains, and growing emphasis on economic security, the United States, Canada, and Mexico are deepening their commercial integration in ways that extend well beyond trade agreements. This session will explore the evolving role of USMCA within the broader context of North American competitiveness and provide practical insights into the trends, policies, and opportunities shaping the future of trade and investment across the continent.