AGENDA
Explore the 2026 Member Forum Agenda
| 8:30 AM - 9:00 AM | Coffee & Conversations | ☕ Grab your favorite coffee or tea, and join a 30-minute session for an informal one-on-one conversation. Whether it's about your weekend, family stories, career journey, or developments at your WTC business, the focus is on building authentic relationships that last. |
| 9:00 AM - 9:45 AM | WTCA Chair & CEO Briefing | Hear directly from our Chairman of the Board and the WTCA CEO as they share key updates from across the WTCA network, their perspectives on the Association’s direction, and what’s ahead for our global network. |
| 9:45 AM - 10:15 AM | Welcoming WTCA's Newest Members | Get to know the newest Members of the WTCA network. Each new Member will give a five-minute presentation introducing their WTC business, key areas of focus, and opportunities to connect and collaborate across the network. |
| 10:15 AM - 10:45 AM | Regional Replay on Conferences | Couldn’t attend a 2026 Regional Conference? We’re bringing the highlights to you. Hear from WTCA Regional Leads as they share standout successes, key takeaways and ideas from conferences held across North America, Latin America, Europe and the Middle East and Africa—and preview what Members can expect from the upcoming Asia Pacific Regional Conference. Members who attended will also be invited to share memorable moments and practical insights, giving everyone an opportunity to learn from regional experiences, connect ideas across the network and carry them forward. Get ready to participate! |
| 10:45 AM - 11:15 AM | WTCA Member Power Pitches: Shaping What’s Next | Hear directly from Members as they share what’s working, what they’ve learned and how they’re shaping what’s next at their WTC location. From partnerships with other WTC locations and ideas learned from others to challenges they’ve faced and how they overcame them, these quick pitches give Members an opportunity to learn from each other and take new ideas back to their own WTC location. |
| 11:15 AM - 12:00 PM | WTC Business Clubs: Building a Connected Global Trade Network | What becomes possible when companies connected to WTC businesses can access a trusted community wherever they go? This interactive session will introduce the WTCA Business Club Playbook and three flexible models for building locally relevant communities. With guidance from Business Club Ambassadors, participants will identify their easiest starting point and explore how Business Clubs can create a consistent pathway to introductions, trade support and opportunities across the global WTCA network. |
| 12:00 PM - 1:00 PM | The Power of Perspective | Different experiences and perspectives shape how we lead, connect and respond to change. This Women@WTCA interactive session will explore how embracing different points of view and creating space for open conversations can strengthen inclusion, build resilience and help us learn from one another. |
| 8:30 AM - 9:00 AM | Coffee & Conversations | ☕ Grab your favorite coffee or tea, and join a 30-minute session for an informal one-on-one conversation. Whether it's about your weekend, family stories, career journey, or developments at your WTC business, the focus is on building authentic relationships that last. |
| 9:00 AM - 9:30 AM | Destination Vietnam: Bringing the 2027 WTCA GBF to Life | Get an early look at the 2027 WTCA Global Business Forum in Binh Duong New City, Vietnam. Discover why Vietnam provides a compelling setting for the global gathering, hear directly from a local business representative about the opportunities the market has to offer, and explore the business tours, experiences and more that will bring the destination and the GBF to life. |
| 9:30 AM - 9:40 AM | Looking Ahead: What's Next for WTCA Members | Get a look at everything coming up across WTCA. Explore the 2027 calendar, upcoming Sector Salons, what’s next for Women@WTCA, the launch of the new WTCA website and more. Learn what’s ahead and the different ways you and your team can get involved. |
| 9:40 AM - 9:55 AM | The Global Odyssey: Honoring WTCA’s Accredited Members | The course is charted - an Odyssey of Excellence awaits. Join us as we journey across the WTCA network to honor our newest Accredited Members. At each destination, we will discover the strengths, specializations and achievements that distinguish their work—and celebrate the modern standard-bearers helping to build a stronger global network. Every stop tells a different story, but together they create one epic journey of excellence. |
| 9:55 AM - 10:25 AM | Technology in Action | Technology and AI are creating new possibilities for how WTC businesses work, connect and engage their communities. This session will showcase unique ways Members are putting technology into action — from improving business matchmaking and events to creating new experiences, strengthening services and solving everyday challenges. Hear what Members are testing, what is working and ideas that could be applied across the network. |
| 10:25 AM - 10:55 AM | Future-Ready WTC Businesses: Creating Places that Shape What's Next | As industries, investment patterns and ways of working continue to evolve, WTC properties must anticipate and respond to the changing needs of businesses and communities. This session will feature global perspectives on creating flexible, connected, and sustainable environments that attract investment, support emerging industries, and encourage business collaboration. Participants will hear how WTC businesses are aligning real estate strategy with economic opportunities to create places where businesses, people and ideas can thrive. |
| 10:55 AM - 11:25 AM | From Conversations to Collaboration: How Events Move Ideas Forward | Events have the power to do more than bring people together—they can spark relationships, collaborations and business opportunities that continue long after the program ends. This session will feature Member examples illustrating how conferences and exhibitions can intentionally connect people and ideas, support trade and investment, and sustain engagement beyond the event itself. Participants will gain practical insights into moving attendees from participation to meaningful connection—and from conversation to action. |
| 11:25 AM - 11:55 AM | Global Cafe: Trade in Transition | As global trade continues to shift amid changing policies, tariffs, and market conditions, businesses are navigating new challenges and identifying new opportunities. This interactive Global Café will bring WTCA Members together to share how current developments are affecting businesses and markets across their regions. The conversation will encourage Members to look beyond their individual cities and consider the wider trade landscape at the state, provincial and regional levels. What industries, policies, partnerships and competitive advantages are shaping trade across the broader market—and how can WTC businesses connect those opportunities to the global network? Through facilitated conversation and audience participation, Members will exchange perspectives, discuss practical approaches and connect local and regional experiences to the broader global trade environment. By tapping into the collective knowledge of the WTCA network, the session will help participants better understand today’s trade landscape and identify opportunities for what comes next. |
| 11:55 AM - 12:15 PM | WTCA Member Power Pitches - Professional Development | Hear directly from staff of WTC locations as they share a resource, tool or piece of advice that has helped them grow professionally. Learn from each other, discover new ideas and take away something you can apply to your own professional development. |
| 12:15 PM - 12:35 PM | Social Media Do's & Dont's | Learn the do’s and don’ts of representing the WTC brand on social media. From using hashtags effectively and making the most of LinkedIn to creating a consistent brand presence, we will share practical tips to help you strengthen how your WTC location shows up online. |
| 12:35 PM - 1:00 PM | Deep Dive: What's Next for WTCA Members | Take a closer look at the latest WTCA updates and what they mean for you. This session will go beyond the highlights with more details, practical tips and hands-on guidance, including how to update your Member profile on the new website and make the most of what’s available to you. |
The agenda is subject to change.
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