Entering Vietnam and ASEAN’s fast-growing markets takes more than identifying an opportunity—it requires making the right decisions in the right order. From entity structure and licensing to local partnerships and distribution, this interactive masterclass takes participants through the real-world considerations, timelines and challenges of establishing a presence in Vietnam, with insights from across key ASEAN markets.

Working through a live market-entry case, participants will make critical decisions for a mid-sized company looking to expand into the region, then put their strategy to the test against the realities, common missteps and lessons learned from those who have navigated the market firsthand.