What makes a global company choose one location over another? From manufacturing facilities and distribution hubs to regional headquarters, major location decisions are shaped by a complex mix of factors—from land, labor and infrastructure to connectivity, incentives, energy and sustainability.

This interactive masterclass takes participants inside the site-selection process to explore the criteria companies consider, how priorities can shift by project and asset type, and where locations can gain—or lose—a competitive edge. Participants will put those insights into practice by evaluating their own city, development or asset against key location criteria and identifying opportunities to strengthen their position in an increasingly competitive global market.