Do you ever wonder why some organizations get media coverage and you don’t? Wonder if the new and exciting initiative you’re conducting in the office could garner some good news coverage? Newsrooms operate on a set of “news values” that dictates what’s newsworthy and what’s not. In this workshop you'll learn how the story in your office could get coverage, raise the profile of your organization, bring in more funding or partners, and attract new talent. Former journalist and current public relations consultant, Shirley Muir returns for a second interactive workshop to teach you how to be your own publisher and broadcaster by recognizing a good story when you see one, and to have the courage to “pitch” it to a newsroom to reach the general public.