This session is about empowering you to connect with the media to tell your World Trade Center (WTC) business stories. Join the WTCA Communications team, and their PR Agency of Record, Violet PR, for an inside look at how Member businesses can collaborate with WTCA to boost visibility for the Association, share their success stories and strengthen your local impact. We’ll explore ways to highlight industry trends and predictions in trade, events, real estate, and business clubs to elevate your messaging to reach new audiences. We’ll also share insights on how to best keep the Association and your fellow Member businesses informed on your upcoming announcements and events, opening doors to even further exposure.

You, your WTC business team members, and “next generation leaders” will also get a brief guided tour of the newly released 2025 WTCA Media Kit — packed with tools and resources designed to help you promote your own WTC business with more ease.

Whether you’re looking to amplify your events, attract new members, or showcase your industry expertise, this session will equip you with practical tactics to work hand-in-hand with WTCA and raise your global profile.