Success in today’s event landscape requires more than just great logistics — it demands intentional curation. Hosted by the Conferences & Exhibitions Member Advisory Council (C&E MAC), this session explores why curation is a true differentiator, offering practical tools for selecting content, formats, speakers, and experiences that resonate. Through actionable guidance and real-world examples, participants will learn how to design events that reflect global trends while remaining deeply relevant to their local business community.