Bruce Rosenthal is a corporate sponsorships strategist dedicated to helping associations develop transformational sponsorship and partnership programs. These programs are designed to increase revenue, enhance member value, grow the association’s brand, fulfill the association's mission, and ensure organizational sustainability.

During his tenure as V.P. of Corporate Partnerships for a national association, Bruce applied strategies from an extensive consultation with IEG, the leading partnership consulting firm at the time. He innovated the program by updating its positioning, benefits, packaging, and collateral to mitigate risks from a declining economy and uncertain market conditions.

Bruce has been consulting since 2016, specializing in sponsorship and partnership program evaluations, competitive analyses, package creation and pricing, prospect identification, implementation strategies, program launch planning, and training and support.

Bruce’s expertise has benefitted association executives and board members seeking strategies to increase corporate support, as well as corporate executives looking to achieve their objectives through partnerships with associations.