Agenda

Program and speakers are subject to change.

6:00 PM - 7:30 PMWelcome Reception  
7:30 AM - 8:45 AMRegistration & Breakfast  
8:45 AM - 9:00 AMWelcome Remarks  
9:00 AM - 10:00 AMEconomic Outlook: Navigating Growth, Risk & Opportunity in North America  
10:00 AM - 10:45 AMUnited States- Mexico-Canada: Where Are We Now?  
10:45 AM - 11:00 AMCoffee & Networking Break  
11:00 AM - 12:00 PMTrade Policy, Tariffs & Supply Chain Transformation: Navigating a New Era of Global Commerce  
12:00 PM - 1:30 PMNetworking Lunch  
1:30 PM - 2:15 PMMeet the Network: WTCA Member Lighting Round  
2:15 PM - 2:30 PMWTCA Update  
2:30 PM - 2:50 PMEmerging Leaders & Young Professionals: Shaping the Future of the WTCA Network  
2:50 PM - 3:05 PMCoffee & Networking Break   
3:05 PM - 3:50 PMNorth America business Plan 2027: Interactive Creation Sesion  
3:50 PM - 4:40 PMFrom Ideas to Action: Unlocking Network Value  
4:40 PM - 4:50 PMWrap up & Close  
5:00 PM - 6:30 PMNetworking Reception  
8:00 AM - 9:00 AMCollaboration Café: Breakfast & Member Networking  
9:00 AM - 9:45 AMMonetizing the WTC Platform: Revenue Models that Work  
9:45 AM - 10:00 AMCoffee Break & Networking  
10:00 AM - 10:45 AMBuilding High-Impact Trade Programs: from Missions to Measurable Results  
10:45 AM - 11:15 AMDigital Transformation & AI for WTC Businesses: Scaling Reach and Relevance  
11:15 AM - 11:45 AMLooking Ahead: WTCA GBF in 2027  
11:45 AM - 1:00 PMFarewell Lunch: North America Action Plan for 2027