Agenda

Program and speakers are subject to change.

6:00 PM - 7:30 PMWelcome ReceptionAlhambra Room
7:30 AM - 8:45 AMRegistration & BreakfastAlhambra Room
8:45 AM - 9:00 AMWelcome RemarksGranada Room
9:00 AM - 10:00 AMEconomic Outlook: Navigating Growth, Risk & Opportunity in North America 
10:00 AM - 10:45 AMUnited States- Mexico-Canada: Competitiveness, Supply Chains, and the Future of North American TradeGranada Room
10:45 AM - 11:00 AMCoffee & Networking Break 
11:00 AM - 11:45 AMThe New Map of Trade: Navigating Policy Shifts, Geopolitics, and Emerging OpportunitiesGranada Room
11:50 AM - 12:30 PMRewiring Supply Chains in the Americas: Nearshoring, Manufacturing, and the New Geography of InvestmentGranada Room
12:30 PM - 1:30 PMNetworking Lunch 
2:00 PM - 3:00 PMMeet the Network: WTCA Member Lighting Round 
3:00 PM - 3:45 PMWTCA Global & Regional Updates: What Matters for North America  
3:45 PM - 4:00 PMCoffee & Networking Break  
4:00 PM - 5:00 PMNorth America Business Plan 2027: Interactive Creation Session 
8:00 AM - 9:00 AMCollaboration Café: Breakfast & Member Networking 
9:00 AM - 9:30 AMRecap & Alignment: Key Takeaways from Day 1 
9:30 AM - 10:30 AMMonetizing the WTC Platform: Revenue Models That Work - Interactive Peer Exchange 
10:30 AM - 10:45 AMCoffee Break & Networking 
10:45 AM - 11:45 AMBuilding High-Impact Trade Programs: from Missions to Measurable Results 
11:45 AM - 12:30 PMDigital Transformation & AI for WTC Businesses: Scaling Reach and Relevance 
12:30 PM - 1:30 PMFarewell Lunch: North America Action Plan for 2027